It seems since time immemorial… well 2007 or so, the Star Wars geeks of the world have used today as a celebration of all things Wookie.  Whence did this celebration come, though?  Who was the first to coin the phrase, “May the 4th be with you?”

Well, apparently, back in 1979, when Margaret Thatcher took office as the Prime Minister of the UK, some of her political party took out an ad in the London Evening News,
which read, “May the Fourth Be With You, Maggie. Congratulations.”

How’s that for a cultural phenomenon? I guess it makes sense. I wasn’t around back then, butni can only imagine the hoopla caused by the Darth Vader identity reveal.

I like to believe that whoever saw the ad was like… What a name for celebration/holiday!

http://www.disneystore.com/disney-store-locator/mn/1001278/